Max Mara London Old Bond Street

Max Mara London | Boutique on Old Bond Street 19-21

The aesthetic of contrast in the heart of Mayfair.

Located among the historic façades of Old Bond Street, the London flagship represents Max Mara’s foremost international expression in the Mayfair district. Walking along this famous street, synonymous with global luxury and home to the most prestigious auction houses and art galleries, means crossing the beating heart of British elegance. The store’s architecture, developed over three levels, redefines the original building with large metal frames that set the rhythm of the street frontage, creating visual continuity between the city and the grey stone and brass interiors. In this setting of sartorial elegance, Max Mara celebrates its mastery through the camel coat and the Teddy coat, icons inspired by exceptional craftsmanship since 1951. The sculptural element of the helical staircase invites you to discover the luxury womenswear collections and the cashmere coat. Here, Italian ready-to-wear blends with London’s cosmopolitan atmosphere, offering a spatial experience built on contrast and the sculptural precision of garments designed to last.