Max Mara Oslo Karl Johans Gt.

Max Mara Oslo | Boutique on Karl Johans Gate 16B

Material contrasts and modern femininity in the heart of Norway.

Located on Karl Johans Gate, the famous artery that connects the Central Station to the Royal Palace, Max Mara’s first directly operated boutique in Norway is located in the city’s central hub. Walking along this historic street, surrounded by institutions such as Parliament and the National Theatre, you perceive the dynamism of a capital whose architecture is constantly evolving. The flagship is spread over two levels and plays on the contrast between expansive spaces and bold materials, softened by the warmth of French herringbone oak parquet flooring. In this setting of modern elegance, luxury womenswear finds its fullest expression through the Teddy coat and refined wool coats, symbols of Max Mara that, since 1951, have defined the standards of Made in Italy. Northern European green marbles and metal walls create a sophisticated dialogue between the material nature of Scandinavia and the soul of Italian ready-to-wear. Each room is designed to enhance the quality of the cashmere coat and the precision of the complete look, offering a vision of style that combines the strength of design with the sensory softness of an iconic coat.