Max Mara Torino

Max Mara Turin | Boutique on Via Roma 279

Rationalism and sartorial rigour under the arcades of Via Roma.

Located on Via Roma, the main axis that connects Piazza Castello to Piazza Carlo Felice, the Max Mara boutique sits in one of Italy’s most coherent and monumental urban settings. Strolling under the continuous arcades of this street, rebuilt in the 1930s according to the principles of rationalism, means crossing the heart of Savoyard elegance, between fine marbles and rigorous geometries that define Turin’s salotto (salon). The store engages with this formal clarity through an understated, sartorial identity, where the quality of the shopfront reflects the city’s cultivated character. In this setting, luxury womenswear finds its highest expression through the Teddy coat and refined wool coats, icons of a brand that has made material its own language. The ideal proximity to the design culture of Reggio Emilia is expressed in the precision of every cut and in the choice of fine materials such as cashmere and silk. Visiting the Via Roma boutique allows you to discover timeless elegance, where the Made in Italy tradition blends with the solid beauty of Turin architecture.