Max Mara Reggio Emilia

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Customise your Coat

Give your coat a unique touch with our custom inner lining service. Your initials, your Max Mara coat.

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Book an Appointment

Book an appointment in your trusted store on a day and at a time that suit you. Our sales staff will help with any query or request you may have.

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Personal Stylist

Book a free personalised consultation with one of our Personal Stylists to get style tips and discover Max Mara's newest pieces first.

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Home Shopping Experience

With the Home Shopping Experience, you can have a tailored selection of garments delivered to your door, try them on your own home and keep the ones you like.

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Click & Collect and Return in Store

With the Click & Collect and Return in Store services, you can combine online and in-store shopping.

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Bridal

Max Mara Bridal: ready-to-wed

A collection combining sophisticated styling with true tailoring savoir faire, Max Mara Bridal plays the perfect supporting role in every modern fairy tale. Whether the mood is contemporary classic or modern romance, this collection delivers with the kind of elegant attitude, precious materials and refined details guaranteed to make your day in the spotlight perfect.

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Our picks

Runway

For Fall Winter 2024 Max Mara looks to Colette: woman of letters, music hall performer and feminist icon of the Belle Époque.

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Icon Coats

Elegant, sartorial and perfectly made from high-quality fabrics, Max Mara coats stand out through their design, versatility and fit.

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Max Mara The Cube

Max Mara The Cube, focused on the down jacket, is an integrated system of outerwear and accessories born in 2008. The Max Mara The Cube’s design is so innovative that it has been “boxed” into the display cases at the Berlin State Museums and New York’s FIT, as a “cult object” in the “Fashion and Technology” exhibitions.

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Whitney Bag

A homage to Italian creativity and ingenuity, the Whitney Bag came about as the result of the unprecedented partnership between the Renzo Piano Building Workshop and Max Mara.

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New Arrivals

Here are the looks you need to focus on to refresh your wardrobe. Don't miss our new arrivals.

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In this shop you can find

Dresses Coats Suit Bags Eyewear

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