Max Mara Milano Piazza Del Liberty

Max Mara Milan | Boutique on Piazza del Liberty 4

Architecture, art and fashion in Italy’s largest flagship.

The Piazza del Liberty 4 flagship, just steps from Corso Vittorio Emanuele, is the largest Max Mara store in Italy, designed as a manifesto of contemporary vision. The space runs vertically on multiple levels, crossed by an impressive staircase and culminating in an incredible terrace that houses Microclima, a site-specific work by the artist Eva Jospin. Linking the inner store space and the open space of Piazza del Liberty, the work stimulates reflection on different perceptions of the space, in natural, physical and poetic terms. Microclima consists of a glass and metal greenhouse structure that encloses a world that is both intimate and closely connected to the outside world, with a vision that changes from day to night and with the seasons. This pavilion houses a cardboard landscape, a relief containing vegetable elements on a mineral substrate: a panorama of enigmatic vertical rocks that evoke a physical yet imaginary environment of exotic cacti, majestic tropical trees, cave stalagmites and root fossils. This pavilion neither encloses nor protects nature replanted from the outside, nor is it a refuge for real plants. Instead, it becomes a theatre for a scene of cellulose sculptures, the material derived from them.This monumental glass and metal greenhouse acts as a threshold between the store and the square, offering a changing vision that accompanies the discovery of the Teddy coat and camel coat. Developed on multiple levels, the store guides the visitor on a vertical journey where Max Mara’s timeless style is presented through a state-of-the-art architectural language. The direct relationship between the commercial space and the Milanese public environment reflects Max Mara’s identity as a leading brand in Italian luxury fashion. On every floor, for every collection, the quality of Made in Italy and the precision of tailoring celebrate the vision of a brand that continues to dictate the rules of everyday and urban elegance.