Max Mara Firenze Via De' Tornabuoni
Address:
Via De' Tornabuoni 66-68-70/R, Firenze, 50123, FI, Italy
OPENING TIME:
Max Mara Florence | Boutique on Via de' Tornabuoni 66-70/R
An experience among sixteenth-century frescoes and sartorial craftsmanship.
Housed in the historic Seeber bookshop, Florence’s boutique is a masterpiece of historic layering, where 16th-century frescoes and pietra serena stone coexist. The renovation project enhances the ancient through contemporary inserts, using Venetian-style flooring to unify spaces where iconic coats stand out as works of art. Outside, minimalist black metal signs and lines of light enhance the original arches of the façade, inviting you to discover Max Mara’s sartorial elegance, born in 1951 in Reggio Emilia. Here, the connection with the city of Florence and its UNESCO heritage blends with Max Mara’s DNA, offering high-quality women’s clothing. Visiting Via de' Tornabuoni means immersing yourself in a dimension where fashion becomes a monument and material becomes history.
Atelier
Max Mara Atelier is the embodiment of a private kind of luxury, considered design and fine craftsmanship. Made in Italy with love, patience and respect for the tiniest of details - the collection of coats is created with a remarkable woman in mind — self-assured, well-travelled, cultivated and quite comfortable in her own skin. Quietly she makes her presence felt.
Our picks
Spring Summer 2026 takes inspiration from another star in Max Mara’s pantheon of remarkable women. The power and intelligence of Madame De Pompadour, the Queen of Rococo, inhabits this new world of contrasts. Clean, graphic silhouettes dialogue with extravagant details, creating a surprising balance between past and present.
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Timeless design, peerless quality, effortless elegance - the instantly recognisable attributes that set Max Mara Icons apart are the very same that guarantee their place as essentials in every stylish wardrobe…now and forever.
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Here are the looks you need to focus on to refresh your wardrobe. Don't miss our new arrivals.
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