Max Mara(东方新天地店)

Timeless design, peerless quality, effortless elegance - the instantly recognisable attributes that set Max Mara Icons apart are the very same that guarantee their place as essentials in every stylish wardrobe…now and forever.

Max Mara The Cube, focused on the padded jacket, is an integrated system of outerwear and accessories born in 2008. The Max Mara The Cube’s design is so innovative that it has been “boxed” into the display cases at the Berlin State Museums and New York’s FIT, as a “cult object” in the “Fashion and Technology” exhibitions.